Privacy Policy

Last Updated: February 15, 2021

This Privacy Policy explains how information about you is collected, used, and disclosed by MACNA USA and its subsidiaries. This Privacy Policy applies to information we collect when you use our websites, mobile apps, and other online products and services, or when you otherwise interact with us. This policy does not apply to products or services with separate privacy policies that do not incorporate this Privacy Policy.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, may provide additional notice. We encourage you to review this Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.

For information about the choices we offer in connection with our information practices, please see the Your Choices section below.

Collection of Information

Information You Provide to Us

We collect information you provide directly to us. For example, we collect information when you create an account, update your profile, post a review, participate in interactive features of the Services, fill out a form or survey, participate in a contest or promotion, make a purchase, communicate with us through third-party social media sites, request customer support, or otherwise communicate with us.

The types of information we may collect include your name, password, email address, social media usernames and handles, postal address, phone number, gender, interests, preferences, photos, product reviews, fit information, payment information, and any other information you choose to provide.

Information We Collect Automatically

When you use our Services, we automatically collect certain information, including:

• Transaction Information: Product details, purchase price, and other transaction details
• Log Information: Browser type, access times, pages viewed, IP address, and referring pages
• Device Information: Hardware model, operating system and version, device identifiers, and mobile network information
• Location Information: Precise location when permitted by your device and approximate location based on IP address
• Stored Information: Information stored on your device when access is permitted, such as photos or videos
• Cookies and Tracking Technologies: Cookies, web beacons, analytics tools, and similar technologies used to understand site usage, performance, and interactions

One of the services we may use to monitor performance and usage is Google Analytics. For more information about how Google Analytics processes information, please visit Google Privacy .

Information We Collect From Other Sources

We may also obtain information from other sources, including sites that sell our products, other users, and social networks in accordance with their authorization procedures.

Use of Information

We may use information about you for various purposes, including to:

• Provide, maintain, and improve our Services
• Provide products and services you request, process transactions, and send confirmations and invoices
• Send technical notices, updates, security alerts, and administrative messages
• Respond to comments, questions, requests, and customer service inquiries
• Communicate about products, services, offers, promotions, rewards, events, and other information
• Monitor and analyze trends, usage, and activities connected with our Services
• Detect, investigate, and prevent fraudulent transactions and other illegal activity
• Personalize Services, advertisements, content, or features
• Facilitate contests, sweepstakes, and promotions
• Link or combine information we collect about you
• Carry out other purposes described to you when information is collected

Sharing of Information

We may share information about you as described in this Privacy Policy, including:

• With third parties with whom we sponsor events when you consent to disclosure
• When information you submit through interactive features is displayed publicly
• With vendors, consultants, marketing partners, and other service providers
• With third-party marketing partners for commercial purposes
• When disclosure is required or permitted by applicable law or legal process
• To protect the rights, property, or safety of MACNA USA or others
• In connection with a merger, sale, financing, or acquisition
• With your consent or at your direction

We may also share aggregated or de-identified information.

Social Sharing Features

The Services may offer social sharing features and other integrated tools that allow you to share actions you take through our Services with other media, and vice versa. Your use of these features may allow information to be shared with your friends or the public depending on the settings you establish with the provider of the social sharing feature. For more information about the collection and processing of information through these features, please review the privacy policies of the companies that provide them.

Security

We use reasonable security measures designed to protect information about you from loss, misuse, unauthorized access, disclosure, alteration, and destruction.

Advertising & Analytics Services

We may allow others to provide analytics services and serve advertisements on our behalf. These companies may use cookies, web beacons, device identifiers, and similar technologies to collect information about your use of our Services and other websites and applications.

Information collected may include your IP address, browser information, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used to analyze trends, understand online activity, determine the popularity of content, and provide advertising or content that may be relevant to your interests.

For more information about interest-based advertising or available opt-out choices, visit AboutAds .

We may also work with websites or platforms such as Facebook to serve advertisements as part of customized campaigns. Please review the settings and privacy information provided by those platforms for the choices they make available.

Transfer of Information

MACNA USA is based in the United States, and the information we collect is governed by U.S. law. By accessing or using the Services or otherwise providing information to us, you consent to the processing, transfer, and storage of information in the United States and other countries, where privacy rights and protections may differ from those available under local law.

Your Choices

California "Shine the Light" Disclosure

We may share information with third parties with whom we sponsor events when you consent to that disclosure.

California law permits residents to request certain information regarding the disclosure of personal information to third parties for direct marketing purposes. We qualify for an alternative option under the law by only sharing information for these purposes when you have opted in to such sharing.

Cookies

Most web browsers are set to accept cookies by default. You can usually adjust your browser settings to remove or reject cookies. Please note that removing or rejecting cookies may affect the availability or functionality of certain features of our Services.

Promotional Emails

You may opt out of receiving promotional emails by following the instructions included in those emails or by changing your preferences through your online account. If you opt out of promotional communications, we may still send non-promotional emails regarding your account, transactions, or our ongoing business relationship.

Promotional Calls

You may opt out of promotional calls by letting us know during a call, updating your account preferences where available, or emailing info@helmethouse.com with the subject line “Opt Out to Calls”.

Mobile Push Notifications

With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You may deactivate these messages at any time through your mobile device notification settings.

California Privacy Rights

This section provides additional information about the personal information we collect about California consumers and the rights provided under the California Consumer Privacy Act (CCPA).

Subject to certain limitations, California consumers may have the right to request additional details about the categories or specific pieces of personal information we collect, request deletion of personal information, opt out of certain sales of personal information that may be occurring, and exercise these rights without unlawful discrimination.

Categories of personal information we may collect include identifiers such as name and contact information, characteristics of protected classifications such as age and gender, commercial information such as products purchased, internet or other electronic network activity such as browsing behavior, geolocation data, audio, electronic, visual or similar information, and inferences such as preferred activities.

California consumers may submit a rights request by emailing info@helmethouse.com with the subject line “CA Rights Request” or by calling 818-880-0000 .

Non-California Privacy Rights

Residents of any state may submit a privacy-related rights request by emailing info@helmethouse.com with the subject line “Privacy” or by calling 818-880-0000 .

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